With so much rubbish on the freeview channels, I have taken to watching the recent party conferences. I’d much rather be entertained by a great speaker than bore myself watching celebrity game shows. And aren’t there too many of those? Where gameshows and Eastenders’ become the ‘news’. Even though it’s all pretend. Talk about dumbing down! I’ve shown Farage; Polanski and Burnham in the picture because they are the political leaders I most enjoy watching. I don’t have to agree with them to like hearing them speak.
When it comes to presentation, party politics, for me, has never been better. A move away from the complacency of the past. New ideas. New faces. Though for me, some of Andy Burnham’s shine is beginning to wear off. It’s one thing to talk about growth in the economy. But he doesn’t seem to be doing anything to make it happen. Instead there is hesitancy even over the Heathrow Airport expansion, not to mention the Jackdaw and Rosebank oil and gasfields. all of which are supported by the main unions, including the TUC, because of the jobs they will create. When I attended a recent Back Heathrow Airport Event at Hounslow’s Gymkhana Club. I was impressed by the turnout from the Unite and GMB unions. Andy – please listen to them – instead of wittering about Britain rejoining the EU. Kemi Badenoch is for me still the unknown quantity and I look forward to seeing her speak at the forthcoming Conservative party conference. But her promise has for me being marred by her recent support for Joshua Bonehill-Paine becoming a Conservative councillor. Why? What was that all about? Bonehill-Paine might be a reformed character but none of us can erase our past. The damage has been done. But I’ll listen to what Kemi has to say. I hope that she can come up with some real ideas. Gimmicks like abolishing inheritance tax just don’t cut it for me. And wasn’t her predecessor, David Cameron, all about gimmicks? Like ‘localism’. And as leader of the opposition, she has to do more than just ‘oppose’. And as for Ed Davey? Well? What can I say? Falling out of boats is never going to win my vote. I need to know what he stands for. So what is it that makes the three-party leaders shown in the picture so engaging? And what can we learn from them? Here are some suggestions:
- Be genuinely passionate about your subject. If you are passionate, you don’t have to worry about what you are going to say. The words will just come. A passionate speaker sells emotion.
- Have you noticed that none of these speakers ever use notes.? Burnham doesn’t even stand behing a rostrum. Glancing at notes means that you break eye contact with your audience. And it is the eye contact which creates the power in a good speech.
- Structure your speech. Not just a beginning, middle and an end. Remember the salesmans’ acronym AIDA. Say something to get the audience attention. Summarize the theme. Back it up with facts and argument. And finally the call to action.
- Don’t ramble. You are not a lay preacher. Know what you want to say. Say it. Summarise it. Sit down. Learn to read your audience. When you see them fidgeting. Whispering to each other. Looking up their phones. Have the courtesy to shut up. Don’t wait for people to start walking out.
- Be heard. You don’t need to tap a microphone if you can throw your voice to the end of the room.
- Actively look for opportunities to speak. Maybe through your work or special interests. Or join a speakers club.
- Buy a copy of Dale Carnegie’s ‘The quick and easy guide to Effective Speaking’ [my call to action]
