Ceres Power Holdings is my star performer for November 2025. A rise in the share price of more than 100% in just over 2 months. Even Rolls-Royce can’t beat that. Which gives me a dilemma. Do I cash in part of my shareholding to lock in the profit? Or do I hold my nerve? Just like playing Blackjack. Another card please! But I’ve got a hunch that it’s gone as high as it’s going to go. So I’d better cash in 50% and play the rest. It’s a mistake I made with Rolls-Royce when their shares hit 200%, and I cashed in 50% of my holding and played the rest. If I’d held my nerve, I might have got 100% of 650%. Because that’s how high Rolls Royce shares have flown. But I’m not complaining.
I’ve never understood why so many people get addicted to online gambling. Playing the stock market is so much more fun. Even when I’m gambling with small change. When Bloomsbury Publishing’s share price increased 100%, I cashed in 50% of my holding. I’m glad I did. After that the share price began to tumble and I sold the rest of my holding a couple of weeks later. I also had lucky escapes with Cineworld and Boohoo
Three months ago I’d never even heard of Ceres Power Holdings, until I was looking for some renewable energy companies in which to invest. I certainly haven’t seen it being tipped anywhere.
At a time when so many major UK pharmaceuticals are planning to upsticks and move their operations to the United States, it is also refreshing to see that some companies are still listing on the London Stock Market. The three new listings are Shawbrook Bank; Beauty Tech and Princes Group. What attracts me about Shawbrook is that it is a bank with a focus on small business finance. And what can I say about Princes Group? Except that I just love a tuna sandwich. So far I have been unsuccessful in my attempts to buy shares in these new listings through my share ISA. But that may only be because those shares are so new. I’ll keep trying.
When a share has been tipped, it is already too late. Everybody is piling in. So the skill for anyone with a share ISA is to use their own gut feelings to try to identify those shares which may be tipped in the future. For me, it is not so much following recommendations but that crucial zigzag line. Is it creeping upwards? Or is it beginning to plateau? One of the things I’ve noticed is that the best time to buy a share is about 8.45am on a weekday, when adjustments have factored in and the share price is at its lowest. I also think that it’s important to have an awareness of world events and how these are likely to affect share prices over the medium term. That’s not to say that I’ve never followed up share-tips.
As a fledgling investor in the years before covid crashed the markets, it was an Investors Chronicle tip which prompted me to buy some shares in Rolls-Royce. The value of which has since increased six fold. My only regret is that after they had doubled, I sold about 40% of the stock in the expectation that the rise could not continue. But it did. And more. That was followed by another Investors Chronicle share tip, which prompted me to invest in BAC Industries.
Then came Russia’s invasion of Ukraine. And America’s shakiness over its continued Nato commitment, which Britain had foolishly taken for granted, when its own military capability was hollowed out in the Cameron years. Things like an aircraft carrier without any aircraft because what had remained of Britain’s harrier fleet had their wings cut off. What was the sense in that? It was in response to that dangerous madness that I invested a few hundred pounds in Scotland based Babcock International Group, which I had discovered from my own research and whose share price has also risen
I am an ethical investor. I try to invest in companies which either manufacture in the UK or which source UK manufactured products. It is those companies which create our jobs. Something I don’t understand is why Ed Milband’s green energy revolution is so dependent on Chinese manufactured hardware. It is why, a couple of months back, I looked around for companies which manufactured energy renewable hardware in the UK. I came up with three companies in which I invested. Of those, my most successful investment has been Ceres, which has seen a significant rise in its share price. One of the things I’ve never understood, is why European economies impose ever increasing regulation on their own domestic industries whilst at the same time allowing those same domestic industries to be undercut by countries whose workforce do not enjoy the same employment protections. In some cases even with a suspicion that slave labour has been used in the manufacture of those outsourced products. What is the excuse for anyone importing anything made by slave labour? I’m reminded of the 18th century sugar boycotts. Maybe we should learn something from that. My ethics will also not allow me to invest in banks, finance companies, investment trusts or online gambling. Forget it!
But investing in UK manufacturing or companies which source UK manufactured products, is becoming ever harder to do. I noticed that since Trump’s tariffs came into effect, many UK pharmaceuticals are planning to up-sticks and move their operations across to the United States. I can also see that happening in the future with the UK film industry, which is now facing 100% tariffs from the United States. Only a week back, I invested in Pensana, one of the few companies outside China which specialises in the extraction and refining of rare earths, of which China currently has a 90% monopoly. It is those rare earths which are critical to the UK’s development of it’s own high-tech. Then a couple of days ago, I read that Pensana had cancelled its project to build a UK rare earth refinery because it is getting a much better deal if it relocates to America. I’m not sure how this is going to affect its share price. I might just hang in there and see what happens. At the moment it’s all a bit volatile.
Faced with tariffs not only from America but also from Europe, particularly as regards UK steel production, it would seem to me that the only way our government can protect British manufacturing from annihilation is to use its own buying power to increase the domestic market. By insisting that government departments and others in the public sector, source manufactured products only from UK companies where it is possible to do so in preference over cheaper products from elsewhere. Why not? That is what Trump is doing. And we are seeing it work for the American economy. Our public sector is also in a unique position to do that. Wake up! Ed Miliband!
I hesitate to use the phrase ‘small investor’. ‘Tiny’ would be better. Even miniscule. I trade out of my share ISA. So what am I telling you?
Always rely on your own research and professional judgement. Don’t be led by what someone else is telling you. Magazines like ‘Investors Chronicle’, are great for generating ideas for someone coming to it new. But remember that as soon as IC recommends a share, its price will shoot up. So take a step back and wait a few weeks before making that decision. Some of the online recommendations always seem to me to be over optimistic, as if they want to pull you in.
I opened up my share Isa about a year before covid. When that struck, my account dipped £5,000 overnight. So did everybody else’s. I wondered whether it might be a great time to buy. But every time I bought a share, thinking that it was already at rock bottom, it would go down a little further. But eventually things picked up, as it did for all of us.
I also try to be an ethical investor. I always try to invest in companies which manufacture in the UK. I also look for geopolitical changes to guide me towards companies in which to invest. Following the recent America and India trade deals, I looked at the whiskey Industries, whom I think are likely to most benefit. Even though I’m not a whiskey drinker. At the moment there’s a lot of news about weight loss drugs and how demand is outstripping supply. So far the only talk is about demands on the NHS. But I guess that it won’t be long before some of the pharmaceutical companies will be launching their own over-the-counter equivalents. So I want to get in there. I wanted to invest in the American company, Eli Lilly, which is a leader in the field, but my Isa platform wouldn’t let me. So I guess that I’m going to have to settle for AstraZeneca.
I’ve also started to look at companies who manufacture renewable energy euipment in the UK. I found a few and have invested.
For me, the most important indicator of a share’s performance is the official graph. As long as the line keeps going up, I will hang in there. But as soon as it begins to plateau, I will think about what I need to do. Maybe it’s time to cash in part of that shareholding and keep running the rest of the shares in that company. When I’m investing in a new share, I try to start with a few hundred pounds to see how it works out. Then, if the value increases, this gambler will shove some more money on the table. Hope this is helpful.
BRUCE AND HOLLY 