business, culture, job; career; money; raise; pay; increase, self improvement, society, Uncategorized, writing

Selling Your Writing in a Changing Market

Ever since the first words were written many thousands of years ago, writing for publication has been about knowing the secrets of selling.  It’s about knowing how to grab a reader’s attention in the first line.  How to interest your reader in what you are about to say.  How to keep them reading.  And to provide your reader with a call to action.  In other words, something for the reader to take away.  Being a successful freelance writer is also about studying changes in the editorial markets and adapting to those changes by changing your own business model.

30 years ago there were always opportunities for someone who knew their subject and could write to a publishable standard, to earn a good second income writing for professional and trade journals.  There was also the excitement of receiving money through your letter-box.  But no-one writes cheques any more.  And editors no longer have to pay freelancers to fill their pages, because they receive so much quality material free of charge from businesses wishing to promote their goods and services.  But even promotional material has to be professionally written.  And someone has to be paid to write it.  Why not you?

Forget expensive newspaper and TV advertising.  The most cost effective way to promote the sale of goods and services is on the Internet.  It’s about drawing the casual Internet browser to your website and to the goods and services you are offering.  Today, the ‘keyword’ is king.  It is about trying to anticipate the words and phrases which your prospective customer is going to type into their search engine, when they are looking for the type of goods and services which you are offering.  It is those critical keywords which must be incorporated within your promotional material to draw those prospective customers to your website.

So what about artificial intelligence (AI)?  Is that going to make freelance writers redundant?  If your computer can write your promotional material, why do you need to pay a copywriter? 

They said the same thing about secretaries when word processing was invented at the end of the 1970s.  But it didn’t happen.  Instead, the amount of paperwork ballooned.  The issue with any piece of written work generated entirely by a computer is that it lacks originality.  I learned that when I asked my computer to generate some promotional material for a book I had written.  Instead, it repeated back to me the promotional material which I had already written.  I’m sure that if I asked my computer to compose my next Eurovision hit, it would come back to me with a mishmash of every successful Eurovision entry which had ever been written, including words and music from ABBA’s ‘Waterloo’.  Is that going to convince anyone?  I don’t think so.  ‘United Kingdom – Nil points.’

Just to show you how modern marketing works, I have included at the end of this article, a link to my book, ‘Write Quick.  Get published.’ I’m not asking you to buy it.  Just to notice it.  And if you do notice it, please take a moment to look inside.  If you then decide to buy a copy, I’ll be raising a glass.  Cheers!

business, job; career; money; raise; pay; increase, Law

Told you have failed an examination which you have passed

According to the Law Society Gazette, 174 students were wrongly told that they had failed the Solicitors Qualifying Examination, when they had in fact been successful in those exams.

It happened to me half a century ago with the old Law Society Finals.  In those days, the results were published in The Times newspaper and later confirmed by letter.  If your name was not amongst the published list, it meant that you had failed. So, at 6.30 that August morning I rushed out and bought my copy of The Times.

Yippee!  My name was on the list.  But my jubilation turned to disappointment later that morning when I received through the post a letter from the College of Law commiserating me on my failure.  What was that all about?

It turned out that it was all a mistake.  The examiner had mixed up my name with someone else when posting out those important letters.  So I had passed after all.  Phew!

business, career, culture, emotional intelligence, job; career; money; raise; pay; increase, Law, property, real estate, self improvement, society

Getting into Management. Your Chance to Make a Difference

Sometimes it seems that everywhere we look we see hand-wringing operational failure, particularly when it comes to public services. Some of that failure is gross and inexcusable, like a post office management prepared to sacrifice the lives of individual sub-postmasters to cover up for a broken computer system. Or the administrative failings which contributed to the 2017 Grenfell Tower Block fire and the loss of 72 lives. Or the silencing of whistleblowers which allowed a young nurse to continue killing babies in her care.

More often, operational failings are down to blistering managerial incompetence. Like a police service which never quite seems to get it right. Where police officers are told to dance with protesters instead of clearing a way to enable key workers to get to their jobs. Police officers who took it upon themselves to strip a schoolgirl naked, without even consulting her parents, purely because a teacher imagined that she could smell cannabis. A schizophrenic who was free to walk the streets and kill three strangers because officers had not enforced an arrest warrant issued months earlier. A police service which has, it would seem, given up entirely on the types of crime which can affect all of us, like domestic burglary, shoplifting, car crime or Internet scams. Some incompetence is strategically more serious, like a UK defence capability which has been allowed to become so run down that if the worst happened, we would have to throw up our hands in surrender.

It is no better when we go to our local town centres, with so many former department stores standing empty and boarded up. That’s assuming that we can even get to our local town centre and park our car without having to navigate a ‘pay by phone’ parking system. And why is it every supermarket checkout we go to appears to be short-staffed? No wonder many of us now prefer to shop online.

If we get closer to home, we find a Land Registry now taking up to year to process even the most routine applications. It never used to be like that. And it seems that scarcely a month goes by without another local authority filing, or threatening to file, notice under section 114 of the Local Government Finance Act 1988, because it has not been able to manage its own finances. Though strangely such failings never seem to be anyone’s fault.

I’m sorry, I missed what you just said?

What about covid?

Amongst the fallout from covid was the biggest change in Britain’s working habits for a generation. I’m talking about working from home. It is something which had already been happening before covid, with the development of electronic systems for remote working and online meeting-platforms like Microsoft Teams. All that the covid lockdowns did was to force the pace. Home working for many professionals has now become the norm. Nothing wrong with that. It means the 2 hours we previously spent each day pushing our way through the morning and evening rush hours, can now be devoted to something productive, like our work. Except it didn’t quite work like that. Covid quickly became the ‘go to’ excuse for any substandard service. ‘It’s covid! Innit!’ Sometimes it just feels that no-one cares any more. Oh Well!

But perhaps you do care about your work. Perhaps you want to be part of an in-house team that does its best for its corporate client and the wider public who pays its salaries. A team that makes the best use of the resources available to it, limited as they may be. The good news is that you are not alone. There are thousands of us out there

Getting Into Management – Your Chance to Make a Difference

Here, we are talking about middle management.  You are the captain leading your troop, not the general sitting in your oak-panelled office far away from battle. If you work within a large legal department there will always be management opportunities arising from time to time, many of which may not be permanent. Some of these temporary management opportunities might be planned, such as someone going on maternity leave. Or it could be sudden and unplanned, like the chief executive who fell out of a tree. Yes – it really happened!

Going into management doesn’t just look good on a CV. Leadership is a valuable life skill. It is your opportunity to make a difference. To put your own ideas into effect. To make the changes, which you always wanted to make but never had the seniority to implement. To create the team you want to create. To re-set those client relationships which had previously become soured.

In practice most corporate management is a combination of administration and leadership.  But it is down to you, how much time you spend dealing with the administrative chores and how much effort you put into leadership.

In the context of administration, there are the endless staff-appraisals and half-year appraisals; attendance at management team meetings; and recruitment, both temporary and permanent.  Management styles vary in how much time is devoted to administrative tasks compared with leadership.  But whatever happens, the time is spent dealing with those administrative tasks should not balloon to the exclusion of everything else.  And even those administrative tasks can provide opportunities for you to demonstrate good leadership.  So what makes a good manager?  Here are some suggestions:

  • You look, act and sound like a manager.  One of the first things which you might notice when you step into management is that it changes the way other people react to you.  Not only the staff reporting to you.  But other people as well.  You are no longer one of the guys.  You are the face of authority.  It has to be like that, otherwise you would not be able to deal with the difficult things, like managing under-performance.  Whether or not your team like you, you have to be able to command their respect.
  • You do your best to create an environment in which your staff are able to work efficiently.  It is about making sure that they have the best systems within which they do their work and that those systems work as well as they can.  Any distractions from productive work are kept to a minimum.  Whilst convening staff meetings are an essential part of management, they must be kept to the business in hand.  As you are leading the meeting, it is your job to keep discussion focused on the agenda.  To brief the team on the things they need to be briefed and to provide an opportunity for constructive feedback.  It should not degenerate into a grumble-session or a social chit-chat, more suited to a coffee-break.  And try to keep it to the time you have allocated for it.  Because all staff-meetings mean that there is less time for staff to do their chargeable-work.  So don’t blame them when the monthly figures come in below target.  There is no law that says that the meeting scheduled for 2 hours has to last for 2 hours, if you can get through the core business in 30 minutes.  Remember that everyone’s time has a value.  And remember that every awayday spent out of the office, ‘bonding’ with flipcharts, has a hidden cost above the tea and biscuits and hire of the venue.  Can your team really afford to lose a day’s revenue?  And here are two little secrets.  The first is that some staff love awaydays, particularly if there are quizzes and cake-competitions.  But most staff only go along because your senior management has told them to.  Wouldn’t they rather be doing their jobs?  The second little secret is that when the biggest multi-nationals organise awaydays for their staff, they usually do so over the course of a long weekend.  But astonishingly, no one ever complains or demands time in lieu.  Why?  Would you complain about being given a free all-inclusive weekend at one of the UK’s top golfing-hotels – even if you don’t like golf?
  • The focus of your team is always outwards towards service delivery and not inwards towards itself.  If your team does not deliver for its clients, what is the point of its existence?  Let somebody else do the navel-gazing.
  • You take the trouble to know everything that is going on in your team.  Like Lord Alan Sugar, you know every nut and bolt in your team’s product. This is not micro-management.  It is about being alert to potential problems before they become a crisis.  Electronic case-management systems now make it easy for managers to discreetly dip in and out of individual case files, just to make sure that everything is proceeding as it should, and without those difficult face-to-face meetings with your reportees.
  • You are clear in your communications with your team so that they know exactly what they are asked to do and that there is no scope for misunderstandings.
  • Your clients have confidence that you will look after their interests.  Even the grumpiest client. They know that you are on their side.  That they can turn to you if they have any concerns and receive a prompt and constructive response.  You are their troubleshooter.  In fact, one of the first things a new manager has to do is to try to repair those client-relationships which previously had not been quite as good as they should have been.  You know what your client’s expectations are.  It is for you to make sure that those expectations are being met, so that their work keeps coming through.
  • You lead from the front.  You know the job well enough to guide individual members of your team who seek practical advice on operational decisions or solutions to problems.  You don’t bat questions back with glib put-downs like, ‘have you tried looking it up?’ Unless you go further by pointing to a suggested source of reference.  You take responsibility for your team’s performance.  You are not like the chief of police who has never seriously walked the streets and defaults into hand-wringing mode whenever there is a major operational failure which they could have prevented.  That chief of police would rather let subordinate officers ‘hang out to dry’ than take any personal criticism.  It is the management culture which allowed the Rochdale child abuse scandal to happen.  In practical terms, leading from the front can mean that you sit with your team instead of in the glass office at the end of the corridor.  
  • You recognise talent within your team and are able to ‘grow’ individual members of your team.  It is not just about having people with the right experience, it is also about recognizing someone’s potential to gain that experience and become a more valuable member of your team.  It is about presenting those staff with assignments which will stretch their potential to the limit.  One of the advantages of a ‘dip in-dip out’ electronic case management system, is that, like a dual control motor vehicle, you can safely delegate such tasks, knowing that it only takes a moment to take back control if there is a hint that something is about to go wrong.
  • You are your team’s ambassador.  You provide the interface between clients and individual members of your team.  You are the person clients will come to the moment they have concerns about the way your team is dealing with their work.  If you’re not able to respond quickly and positively to those client-concerns, they may simply take their work away and outsource.  Conversely, a job well done, can lead to more were coming through from that particular client including, possibly, entirely new streams of work.  You are also someone who is able to repair client-relationships which may have previously become damaged before you even begun managing the team.  So you are someone who takes the time and trouble to talk to your clients and to understand their expectations and future work-requirements as well as explaining to them what legal services your team is able to offer over and above what it is already providing to that client.
  • If the bulk of your team’s work is repetitive volume work, take a tip from Henry Ford.  Install a conveyor belt.  Metaphorically speaking of course.  It means breaking down each volume transaction into a series of repetitive tasks spread between a team of fee earners at varying levels.  So someone will be responsible for reviewing the instructions, opening up the file, and downloading land registry documentation and other key information, as well as formerly acknowledging those instructions.  Someone more senior will review the land-title and identify any issues.  Someone will prepare the initial documentation, based on the standard template, and then issue it.  An experienced conveyancer will deal with the exchange of contracts and bring the transaction to completion, including preparation of the completion statement.  Someone else will deal with the post-completion work, including submission of the land transaction return, where applicable, and registration formalities.  Finally, someone will report back formally to the client regarding the transaction, as completed, with any matters which need to be flagged up for the future.  And of course, you will allocate a time-slot for each task. Oh! And don’t forget ‘quality control.’
  • You do whatever is necessary to ensure, in terms of cost, speed of turnaround, and in the quality of the work, that what your team can deliver matches favourably with anything which the client would receive if they outsourced their work to someone else.  In other words, your benchmark should be that of a commercial firm of similar size, expertise and resource.
business, job; career; money; raise; pay; increase, Law

£648K for doing your job

How would you like to earn £648,000 just for doing your job?  Well, that’s the average Eversheds paid to each member of its LLP up to the year ending 30 April, 2023, according to the Law Society Gazette.  And that’s just the average.  The highest paid member of Eversheds LLP received a cool £3.1m in the same year, up from £2.3m in the previous year. Of course, most lawyers don’t earn £648,000 a year, even those who are at the top of their game.  In fact, if it’s money or after, you may be better off applying to be a London tube driver.  They earn an annual average wage of £59,000.  With overtime, you might even top £100,000.  And they are still going on strike for more!

Young publicly funded barristers, barely scraping the national minimum wage, would envy that kind of money.  No wonder, they also went on strike in 2022.  So why do we do it?

Maybe it’s not just about the money.  Maybe you don’t fancy driving down long dark tunnels in isolation in the early hours.  Maybe you want a job where every day is a little different and where you can act on your own initiative.  If so, you’ve come to the right place.  Let us introduce you to the world’s most exciting profession.

Lawyers have existed since the beginnings of civilisation.  It was lawyers who created our system of common law.  Our unwritten constitution.  If you get caught up in the criminal justice system, it may be the skill of your lawyer which determines whether you will be acquitted or possibly convicted, even for something which was not your fault.  Don’t think that because you are a law-abiding citizen you can’t be caught up in the criminal justice system. Tell that to the 736 sub postmasters who were wrongly prosecuted as result of the defective Horizon Computer. Tell that to the 78-year-old pensioner, who was arrested for murder after a burglar had died breaking into his house.  So what makes a good lawyer?

It Is not just about knowing the law.  Anyone can do that.  It is more about your attitude.  It is primarily about your enthusiasm for what you are doing.

Enthusiasm is contagious.  Clients will sense it.  They will know that you are the right person to look after their interests.  Enthusiasm means that you don’t mind putting in the hours to get the right result.  Enthusiasm means that you will take the trouble to develop the best working relationships, not only with your clients, but with everyone else with whom you deal in your work.  Enthusiasm means that you will not cut corners.  Is that you? Then you should think seriously about a career in the law.  That career could be more accessible than you might think.

business

Covid Lockdowns. Heralding a new way of working

For me, one of the positives to come out of the repeated covid lockdowns were the changes in the way Britain works.  It was the opportunity to adopt hybrid working, which, for most people, did not exist before covid.  No more traipsing through the rush hour to a crowded workplace.  Instead, we can now choose where to work.  And get more done as we don’t waste time travelling.  It is fortuitous that the lockdown came in the wake of technical developments, such as a ‘Zoom’ or ‘Teams’, which enables us to meet online instead of wasting half a day travelling through London.  Before, we only had conference calls. It was also, during these tiresome lockdowns, that I was able to make my own office arrangements by renting pop-up desk-space at any of the dozens of Regus co-working centres which now exist across the UK.  It was also a chance to network and meet other people from a range of disciplines. And surprisingly affordable.

At the moment, my workspace is a small box room at my home.  It’s cramped, but I am kitted out with everything I would have if I worked and a proper office, including a large monitor screen, a laser printer and scanner.  If it’s a sunny day, I can even take my work out into the back garden and set up my equipment.  I love sitting under the palm tree.  It provides a bit of shade so I can see the screen.  I don’t have a secretary.  Nor do most property professionals these days.  But I don’t care. I still have the ability to dictate my work in volume using Microsoft voice-dictation.  It’s why it’s only taken me an hour to write this piece. Some people find that my dictation disturbs them. But when I’m working at home that ain’t a problem.

Do I feel lonely?  Nah!  I don’t have time to feel lonely.  There’s just too much going on in my life.  Although I am already well past retirement age, I don’t want to retire.  What else would I do?  Walk a golf course with other retirees?  No thank you. I’d rather do this.  Although I’m still at the conveyancing sharp end, I love to write about what I do.

During June 2021, my book, Essential Law for Cemetery and Crematorium Managers became Amazon’s number one best-selling business-law book.  Even if it was only for a few days.  But although other books, including Legal Profession: is it for you? have also enjoyed significant success, not all my self-publications have sold as well as I would like.  Usually, when a book doesn’t sell, it’s because of problems within the book itself.  It is why I am currently working on a relaunch of a personal memoir, which I co-wrote with my partner, Farida J Manekshah, back in 2016.  It was my first self-publication, and to be quite frank, I can quite understand why no-one wanted to buy it.  But maybe things will be different with a comprehensive re-work of the text, a new title and an exciting professionally produced front cover.  Yep!  It’s all gonna change.  Yes sirree.  It’s all a learning curve and I’ll let you know as soon as it comes out.

In the meantime, please take a look at Legal Profession: is it for you?  You don’t have to be a lawyer to enjoy reading it.  Thank you.