Like old soldiers, our ancient system of Imperial measurements has been fading away since the 1970s. But will they ever die? I’m not going to bet on it.
The mandating away of our 1000-year-old system of measurements has always been in fits and starts. It started with a push in the early ’70s before stalling in the ’80s and ’90s until it became illegal in the Millennium year to sell loose goods in pounds and ounces or equivalent linear measures. But that doesn’t mean that I can’t sell you a pound of apples, so long as I measure them out on metric scales and mark them as 454 grammes. There is also nothing to stop me buying a pound of jam (sorry 454 grammes) from my local supermarket, just so long as I don’t call it a pound of jam.
It’s also strange that whilst we cherish other parts of our ancient heritage, like sea shanties or steam engines, it’s somehow ‘uncool’ to talk about feet and inches or gallons. As if it’s something only old people do. And of course editorial policy now dictates that all UK news and weather has to be delivered in metric terms. So how long do you think that it’s going to be before imperial measurements fade out completely from our language? Here is some food for thought.
The rationale for metrification has always been that Britain carries out most of its trade with Europe and therefore has to provide manufactured goods to a metric specification. But isn’t that also true for America, the world’s largest economy, if it wants to trade with Europe? Yet Americans remain wedded to US Customary Units which, with some variations, follows British Imperial units. It’s why if I step out of Orlando Airport I can buy my quarter pound of fudge and eat it in 90° heat whilst stroking an alligator. It’s also why it will always take 9 million pounds of thrust to launch a NASA moon rocket, never 40 Mega Newtons. And here are a few more morsels for you to digest.
- Every time you switch on your 56-in wide screen to watch an American movie or documentary you are immersed in another world of feet and inches, pounds and ounces and miles. Never kilometers.
- Whilst American Tech dominates the world, US Customary Units will always remain supreme. Even the AI on your computer.
- Have you noticed the way that Americanisms are creeping back into our language. Like corporate counsel instead of company solicitor? Many of these are Old English words like ‘attorney’ which traveled across the Atlantic two centuries ago but are now making a reappearance, including some UK firms now styling themselves ‘Attorneys at Law’. How cool is that?
- And remember that it will only take one UK broadcaster to change its editorial policy.
Just one other thing. There is one part of our culture which has never been metricated. Look at any clock face and you will see an ancient system of measurement dating back to the Babylonians. Likewise the 360° in a circle.
BRUCE AND HOLLY 