My postal vote has arrived. My pencil hovers over the ballot paper in front of me. There are a dozen candidates but, apart from the political parties they represent, I do not know anything about any of them. So I might as well be picking a horse. As someone who prefers to back outsiders instead of putting money on the favourite, my horses seldom come in. I have only received one campaign leaflet. The faces of three candidates smile out at me. So maybe I should vote for them. But I’m not impressed by the text. It’s not just the typos. More that it looks cut-and-pasted from something else. Why does it talk about saving me dollars instead of pounds?